November 21, 2018

Off the Circuit: A South African Town Makes Grand Prix History, will be launched in November this year and will coincide with the historic Grand Prix festival to be hosted at East London’s legendary race circuit.

There are several factors that made this uniquely East London story worth telling but mostly it was the passion of veteran racing enthusiasts like Jim Redman, Norman Hickel, John Pringle, Clarence Coetzer, Ray van den Berg, and many others. Listening to their memories of racing endeavour, track construction and redesign and cobbled together racing machines, it seemed crazy that their stories had never been documented. This book makes a very small dent in that challenge.

When researching this book, I came the realisation that East London had been short-changed. The 1930s motoring rep...

November 1, 2018

Bookings are now open for the annual Amatola Classic Car Run, which this year will be held on Sunday 18  November. Note that the run is a week earlier than usual, due to other motoring events happening on the last Sunday.

The popular social event was founded in 1991 by three motoring enthusiasts, Frikkie Viljoen, John Small and Clive Morris, to commemorate the gruelling Amatola Rallies of the 1950’s.    

The modern day “Amatola” has become the largest event on the classic motoring calendar, growing year by year and including entries from as far afield as Queenstown, Grahamstown and King William’s Town. A large contingent of Queenstown participants is expected this year.

Anyone with an old, classic or exotic vehicle is welcome to attend, and the general public is invited to view the cars...

October 31, 2018

Taxify, the first ride hailing service to connect passengers with drivers in this city, has launched operations in East London.

Taxify is a cellphone-based app which conveniently allows passengers to request a driver to collect them wherever they are and to take them wherever they want to go, at the tap of a button.

Taxify has launched in East London in response to requests from passengers and drivers. The service is already well established in Johannesburg, Pretoria, Cape Town, Durban, Port Elizabeth and Polokwane. 

“After our successful launches in South Africa’s main centres, expanding to East London is a natural next step for Taxify,” says Gareth Taylor, Taxify’s country manager for South Africa.

“We’re looking forward to introducing East London’s first ride hailing service, which will com...

October 14, 2018

The Eastern Cape Parks and Tourism Agency has launched the East London Urban and Cultural Experience (ELUCE), a day tour that is quickly gaining popularity.

The agency partnered with nine tourism establishments to create the new day tour, which was launched on September 12, according to Velile Ndlumbini, Founding member and MD of Imonti Tours.

The route covers 60 kilometres and Ndlumbini says the experience includes transport from East London Airport by means of a shuttle to guests’ accommodation.

On the second day guests are picked up after breakfast and taken to the Art Versatile Ceramic Workshop where they attend a ceramic-based workshop and create their own pottery pieces. Guests also get to view the Art Versatile Ceramic Studio, where all pieces are on display and available for purchase.


October 2, 2018

Crafting can simply be practiced as a fun hobby or you can turn your talent for crafting into a cool and creative career and become part of the Creative Product Industry.

Our courses will challenge you to explore your Creativity and have fun while you are introduced to the art of leather crafting. We strive to personally connect with each participant and to offer the best possible experience.

The courses we present are all about supporting your dreams and experiencing an unforgettable personal accomplishment with you. By the end of this five-day course you will be amazed at what you have achieved. You will be the proud owner manufacturer of
a superior quality leather belt and bag, every hole punched and hand stitch by yourself.

We cover from the introduction to different kinds of leather, wor...

October 1, 2018

Lana Marks, an American fashion designer born and raised in East London, has been nominated as the US ambassador to South Africa.

US President Donald Trump is reportedly considering Marks' credentials, but it is accepted her appointment will be ratified shortly.

Known as a "designer to the stars", Marks is responsible for the exclusive Lana Marks Handbag Collection often seen at red-carpet events and worn by celebrities such as Charlize Theron, Kate Winslet, Jennifer Aniston, Helen Mirren, Angelina Jolie, Reese Witherspoon and Paris Hilton.

The Lana Marks diamond-decorated Cleopatra Clutch, and inspired by Elizabeth Taylor, is one of her signature products, and was seen around the world when Helen Mirren wore it to accept her Best Actress Oscar in 2007.

Lana was born and raised in East London,...

September 26, 2018

Summer is upon us and what better way to celebrate the warmer weather, longer days and the exquisite beauty that is the Wild Coasts than experiencing it from a thrilling new vantage point?

Wild Coast Horse Riding Adventures, which operates out of Kei Mouth, is one of the Eastern Cape’s most popular and established horse trail tourism operators, with a range of horse adventure options.

Whether you’re an experienced rider or new to the saddle, experienced guides and an intimate knowledge of the terrain and local conditions will ensure a safe, enjoyable experience for the whole family.

Wild Coast Horse Riding Adventurers is owned and operated by Julie-Anne Gower and her team of experienced horse riding trail guides.

“We love horses, horse riding, endurance riding, and the sea; and, of course, bea...

September 20, 2018

Just 30 of the prehistoric fish known to exist, raising fears oil wells will push it to extinction

Bright blue, older than dinosaurs and weighing as much as an average-sized man, coelacanths are the most endangered fish in South Africa and among the rarest in the world.

Barely 30 of these critically-endangered fish are known to exist off the east coast of South Africa, raising concern that a new oil exploration venture in the area could jeopardise their future.

Coelacanths, whose shape has remained almost unchanged for 420m years, captured world attention when the first living specimen was caught off the port city of East London in 1938. This discovery was followed by the subsequent capture of several more off the Comoros islands in the early 1950s, confirming that coelacanths were definitely...

September 11, 2018

Saturday 29 September will see the annual Wizards on Wheels show (WOW) taking place at Port Rex Technical High School.

The event was founded in 2005 by previous Border Street Rod Classic and V8 Club chairman Johan Hattingh and his wife Joyce, who saw the need for an event in East London where car clubs, motoring enthusiasts and new-car dealers could get together and show off their vehicles.

The event is gaining popularity around the region, with exhibitors from Port Elizabeth, Queenstown and other centres attending. Organiser Heather Bridger says, “The 2017 WOW was the most successful one to date. It has also become an important feature on the school’s calendar of events. If the show continues to grow in the future, we will consider moving it to the lower sports fields, which offer more spac...

July 30, 2018

Get your giggles on at this year’s first COMBO comedy evening at Tsogo Sun’s Hemingways Casino on the 4th of August 2018.

As the name suggests, this event will showcase a crazy line up of comedians from different tribes and races who will be cracking jokes in English, Xhosa, Zulu and other Nguni languages, so guests are in for a multi-cultural treat. 

COMBO will be hosted by none other than Sifiso Nene. He is no stranger to the comedy industry, having won the first season of So You Think You’re Funny back in 2009.

Since then, he has kept his winning streak alive, scooping up an award at the South African Traditional Music Achievement Awards (SATMAS) for best indigenous comedian and taking home the Comics Choice Award two years in a row.

He also starred in the hilarious show, Taxi Ride, which...

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What’s On in East London is the Eastern Cape's oldest and most established tourism and hospitality magazine and website, serving both local and visiting consumers in the popular river port city. The magazine is produced as a monthly publication in a handy booklet size. Apart from listings for local restaurants, hotels and important local retailers, the magazine and website is a vibrant window into the social life of the city with an extensive menu of entertainment events, social and sports clubs and service organisations.


What’s On in East London magazine is distributed to local and national tourism organisations, hotels, bed and breakfast establishments, the airport, restaurants, shopping centres, supermarkets, various waiting rooms, private hospitals as well as at the city’s most popular tourist attractions, including the zoo, aquarium, museum, and local theatres.

The magazine has been an integral part of the city’s marketing strategy for 50 years, and is a well-loved and treasured institution. We believe that our rich history and our bold vision for the future perfectly position the What’s On to become the authoritative tourism voice not only in the city, but in the greater Buffalo City region.

We would like to take this opportunity to invite you to make use of the What’s On in East London as an advertising vehicle for your services and products. We have many different advertising options available including full colour monthly magazine adverts and classifieds, website banners and links. Also, FREE event listing in the publication as well as on our social media platforms.


Contact us for an up-to-date schedule of rates and advertising opportunities in our monthly magazine, on the website and on our social media platforms.