ABOUT US | What's On in and around East London | Eastern Cape
September 2019 marks a very important milestone in the What’s On storied history. Fifteen years ago this month the magazine was taken over by its current publisher, Rentia Ellis, who purchased it from previous owners Ken and Lorraine Pulford.
It’s certainly been an eventful 15 years! Prior to September 2004 the What’s On was a predominantly black-and-white or two-tone publication, and the magazine with distributed at only a select few retail outlets within the city limits.
Since then Rentia has transform it into a glossy, full-colour magazine with a huge regional footprint, which immediately appealed to a whole new audience of readers and advertisers. Not only has the magazine doubled in size, up from its original 28 pages, but it has also added a well-trafficked website and a very popular social media presence.
In fact, advertisers are now assured of having their ads seen not only locally and regionally, but also nationally and even internationally! Our website and the electronic edition of the magazine draws hundreds of dedicated readers with East London links from all over the world, including the US, Europe, Australia and even China.
Locally, the What’s On’s popularity has increased steadily throughout the last decade and we are exceptionally proud of the fact that it has become virtually synonymous with all things tourism- and leisure-related in East London. So much so that even local tourism officials often called us for information!
“It’s been a huge privilege to produce this publication over the past 15 years, and to meet and interact with so many people in and around our region,” Rentia says. “I am very proud of what we have achieved thus far but there are many exciting new developments in the pipeline that will ensure The What’s On continues to grow and continues to showcase our region’s many attractions.”
While The What’s On will continue to exist in its present format, there are also plans afoot to launch a new digital edition, What’s On Weekly, which will ensure that our events and entertainment listings are always as fresh as possible. Look out also for our usual crop of giveaways and competitions as we ramp up to what will surely be a very busy festive season.
Here’s to 15 successful years, and many more to come!